+44 (0)20 7112 7553

“Eton Boatman” has launched!


Very excited to see our design for Windsor & Eton Brewery’s latest ale has hit the pumps!

Windsor & Eton Brewery briefed us to create an identity for a new Limited Edition golden ale they were producing to celebrate the Olympic rowing event. The design needed to sit comfortably with the rest of the brewery’s beers and the name, “Eton Boatman”, needed to be clearly visible from the other side of the bar.

We learnt all we could about rowing, without actually getting in a boat (shame!), and identified some visual cues we could build design routes on. Visual references to Eton College were to be avoided (so no images of funny fellows with flowers on their boaters), but we were able to build our colour palette around Eton Blue, which has a distinctive green tinge.

The design launched in various pubs in the South East in early July and will be available throughout the Olympics. Can’t wait to try some!


Author: Sophie

Leave a Comment