Is it possible to indulge as part of a healthy lifestyle? We think it’s imperative. You can read all about our views on ‘Pure Indulgence’, the idea that a little of what you fancy can go a long way, in an article by our founder and Creative Director, Sophie Neilan, which was published in Beverage Innovation this month.
The piece focuses on non-alcoholic drinks, but our thoughts apply to the marketing of almost any indulgent brand in this age of austerity.
You can download the article here.
This article was published in Beverage Innovation Issue 113.