We’ve been thinking a lot about the whole idea of indulgence lately, especially when it comes to food brands. How to balance the ever-growing nutritious ‘good for you’ needs of consumers when you have a decadent (and probably not so good for you) product?
We see it as a ‘Pure Indulgence’, the idea that a little of what you fancy can go a long way, and you can read all about it in an article by our founder and Creative Director, Sophie Neilan, which was published in Dairy Innovation this month.
We recently headed over to The Speciality & Fine Food Fair at London Olympia. Not only did we visit Nizami Foods to see our newly launched work, but we also wanted to see how brands in this growing market are talking about themselves.
Another client launches our work this week. The new look for family-owned Nizami Foods award-winning premium condiments makes its debut at the Speciality & Fine Food Fair, from 8-10 September at London Olympia.
Our client, The Food Doctor, very kindly gave me tickets to visit The Hampton Court Flower Show yesterday. They’re exhibiting in the new trade stand we designed for them. Go and see them! It’s on until Sunday and they’re in the Food Tent.
It’s exciting to be working with Base79 as YouTube evolves from a platform merely to share personal videos into a force shaping the future of broadcasting.
Base79 is one of Europe’s leading online video companies and the largest YouTube network outside of North America. We’re rolling out a series of new YouTube channel identities for them. The aim? To attract and retain as many subscribers as possible.
Since it’s Valentine’s day, I thought it might be nice to write love letters to the brands I hold closest to my heart. I’m afraid there’s more than one so I may be considered a brand polygamist. Never mind. They’ll never know!
This ad for the Fiat 500L is a classic example of understanding your target market.
They don’t even mention the product. It’s all about the target. As someone who is still (just about) part of that target market, it resonates (particularly the bit about the book club)! You can watch it here. Thanks to Christien van Yzendoorn via Stella Webb for finding this one!
I finally managed to get to The Quiet Shop at Selfridges. After all the talk, it was good to get a chance to see what the fuss was about. My verdict: it was … er … okay. The fact that they had music thumping inside The Quiet Shop seemed a bit off-brand, but then I guess it’s anti-brand so maybe that was the point.
Very excited to announce that you can find our latest work featured on The Dieline. It’s a range of deliciously wholesome crisps for The Food Doctor. We’ll be featuring the case study, along with some of our other recent work, in the work section on the site soon. You can read The Dieline article here.
Very excited to see our design for Windsor & Eton Brewery’s latest ale has hit the pumps!