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Client : Base79

Naming, brand identity and moving image for a pranks & fails YouTube channel

  • Positioning
  • Naming
  • Brand identity
  • Moving image

When Base79 asked us to devise a name, channel identity and 5 second ident for their new pranks and fails channel, we entered a complex world of hilarity and excruciation. How to portray a range of emotions ranging from mirth to mischief to downright despair?

“You’re Toast!” sums it up pretty well. Genius!

Our friends at Napoleon Creative brought it to life and added a heavy metal soundtrack which is completely on-brand.

You can check out the Toast TV channel here.

You can find more about Napoleon Creative here.