We’ve been thinking a lot about the whole idea of indulgence lately, especially when it comes to food brands. How to balance the ever-growing nutritious ‘good for you’ needs of consumers when you have a decadent (and probably not so good for you) product?
We see it as a ‘Pure Indulgence’, the idea that a little of what you fancy can go a long way, and you can read all about it in an article by our founder and Creative Director, Sophie Neilan, which was published in Dairy Innovation this month.
The piece focuses on dairy, but our thoughts on how indulgent brands can market themselves in this age of austerity cross over to virtually any food category.
You can download the article here.