A couple of weeks ago, Sophie represented our client, The Food Doctor, as a mentor at Tesco’s “Health Hackathon”.
It’s almost Valentine’s Day and love is in the air. Brand-building is all about forging relationships and there’s a lot to be learned from the world of romance. So let’s grab ourselves a glass of Baileys, surrender to the Lynx effect and get seriously romantic. Here are our six tips for love in the world of brands:
In previous years, luxury brands rejoiced in the opportunity to cash in on the opulence and extravagance of Chinese New Year celebrations. As the Year of the Horse gallops towards us, this year may be a slightly different story for a variety of reasons.
We’ve been thinking a lot about the whole idea of indulgence lately, especially when it comes to food brands. How to balance the ever-growing nutritious ‘good for you’ needs of consumers when you have a decadent (and probably not so good for you) product?
We see it as a ‘Pure Indulgence’, the idea that a little of what you fancy can go a long way, and you can read all about it in an article by our founder and Creative Director, Sophie Neilan, which was published in Dairy Innovation this month.
We recently headed over to The Speciality & Fine Food Fair at London Olympia. Not only did we visit Nizami Foods to see our newly launched work, but we also wanted to see how brands in this growing market are talking about themselves.
This ad for the Fiat 500L is a classic example of understanding your target market.
They don’t even mention the product. It’s all about the target. As someone who is still (just about) part of that target market, it resonates (particularly the bit about the book club)! You can watch it here. Thanks to Christien van Yzendoorn via Stella Webb for finding this one!